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Academics

Courses

Management

MASTERS IN BUSINESS ADMINISTRATION (MBA)
– 2 years

Degree to be awarded by Punjab Technical University  
(Recognized by UGC, Ministry of HRD, Government of India)

Semester 1

Principles & Practices of Management
Organizational Behavior
Accounting for Management
Managerial Economics
Quantitative Techniques
Communication & Soft Skills
Workshop on Computers for Management
Viva-voce
Corporate English

Semester 2

Business Environment
Production & Operations Management
Human Resource Management
Marketing Management
Financial Management
Workshop on Research Methodology
Workshop on Information Technology
Viva voce
Corporate English & Soft Skills

Semester 3

Applied Operations Research
Business Policy & Strategy Analysis
Major I
Major II
Major III
Seminar on Management Information Systems
Viva Voce
Corporate English / Soft Skills

Semester 4

Business Ethics
Strategic Management
Project Evaluation & Implementation
Major IV
Major V
Major VI
Final Research Project & Viva Voce *
(* Major is decided on the basis of subject chosen for final project)
Soft Skills

SPECIALIZATION – Marketing

Advertising, Sales & Distribution Management
Services Marketing
Consumer Behavior
International Marketing
Rural Marketing
Product & Brand Management

SPECIALIZATION – Finance

Financial Services
Security Analysis & Portfolio Management
International Finance & Management of Financial Institutions
Working Capital Management
Capital Budgeting
Management Control Systems
Financial Derivatives

SPECIALIZATION – Human Resources

Organizational Development
Human Resource Development
Advanced Industrial Psychology
Industrial Relations & Labor Laws
Collective Bargaining and Wage Policy
International Human Resource Management
Performance Management & Reward Systems

SPECIALIZATION – Information Technology

Programming in c/c++
Database Management Systems
Software Engineering
Advanced Decision Support Systems
Computer Network & Internet
E-commerce & IT Enabled Services    
Eligibility: Graduate in any stream from recognized University.

Bachelor of Business Administration (BBA) — 3 Years

Semester 1

Introduction to Modern Business
Basic Business Statistics
Micro Economics
Basic Business Communication
Business Laws
Introduction to Computers
Communication & Soft Skills
Corporate English

Semester 2

Organizational Behavior
Marketing Management
Macro  Economics
Basic Accounting
Database System
Seminar
Corporate English

 

Semester 3

Business Mathematics
Cost Accounting
Logistics Management
Human Resource Management
Production and Operation Management
Information Technology in Management

Semester 4

Research Methodology
Financial Management
Operation Research
Legal Environment of Indian Business
Project Management
Seminar

 

Semester 5

Business Environment
Entrepreneurship
Specialization Major 1
Specialization Major 2
Specialization Major 3
Training Report

Semester 6

Corporate Strategy
Management Information Systems
Specialization - 3 (major)
Specialization - 4 (major)
Project Report
Seminar

 

SPECIALIZATION GROUPS

Finance

International Finance
Merchant Banking and Financial Services
Equity Research & Portfolio Management
Corporate Taxation and Financial Planning
Management of Financial Intuitions

India Capital Market & Security Analysis

Marketing

International Marketing
Marketing of Services
Advertising and Sales Promotion
Consumer Behavior
Industrial Marketing
Marketing Research

Human Resources

Human Resource Development
Industrial Relations
Industrial and labor legislation
Training and Development
Compensation Management
Social Security and Labour Welfare

Information Technology

E-commerce
Programming in C/C++
Introduction to Operating System
Internet Applications
Data Base Management System